Reared with the usual hip-hop CV ("the projects", spells in the slammer), Jaheim Hoagland was so precociously naughty that, by age 16, he was already vowing to go straight. This he did to rather spectacular effect; he now makes a good living in America as a crooner of romantic "neo-soul" ballads (not for nothing was this third album released there on Valentine's Day).

Though he seems resigned to being a lustpot for thirtysomethings - the first track, The Chosen One, even espouses the advantages of "mature" love - there are a few bits, such as a duet with rapper Jadakiss, Every Time I Think About Her, that are squarely aimed at kids who might also be impressed by the diamonds weighing him down in the photos. They'd find little else to interest them here, though, either in his laid-back assertions of love or the ultra-smooth production. An uncanny Luther Vandross soundalike, Jaheim is at his best when cooing about "being on the couch with the woman I adore".