It's not hard to see why Coca-Cola chose LA quintet Youngblood Hawke to soundtrack its new advert. Like the New Seekers 40 years before them, they are relentlessly chirpy and inclusive, their psychedelic pop designed to alienate no one. But bar a few tracks on their debut album – most notably Rootless and the glorious We Come Running, which makes fine use of a children's choir – they are neither as outre as the Polyphonic Spree nor as imaginative as the Flaming Lips. In fact, as the restrained Live & Die illustrates, strip away the euphoria and there's not much going on.