"People ask me how come I don't make music for the streets no more," yells Pitbull over a cheering din. "Because I made music to get the fuck out of the streets! Now I make music for the world." This philosophy has taken the Cuban-American rapper from Miami mixtape culture to become "Mr Worldwide", with number ones in more than 15 countries, his own vodka brand and a crowd atmosphere here so feverish that people film the empty stage long before he comes on. When he does, so many teenage hormones are unleashed you fear someone will spontaneously combust.

He certainly has something for everybody. His flow of hits careens between populist pop, electro and Latin, all delivered over a relentless booty-bumping 4/4 beat. You're never more than a few minutes away from a snatch of internationally recognisable pop cheese – whether Robin S's Show Me Love or Survivor's Eye Of the Tiger. He has one foot in hip-hop culture, the other in a small-town disco.

Similarly, is the real Armando Christian Pérez the slick, sunglassed, hairless rapper whose lyrics objectify women, and who excites his female following by rear dry-humping one of his writhing, thigh-booted dancers? Or the apparently polite interviewee who has written songs praising hard-working women and single mothers?

More than likely, his own persona is dwarfed by what he calls "the brand", but the Bull certainly brings the party, and at one point turns a square black northern room into a Latin club. "This is the song which turned my life from negative to positive," he cries, introducing 2011 smash Give Me Everything.

With duet partners Christina Aguilera and Jennifer Lopez on screens behind him, everyone's hands in the air and his face a giant grin, he may just have a point.